Our Mission:

The mission is to build and enhance personal brands for our clients through creative strategy and storytelling for brand partnerships.

Why Lead Guard?

Inspired by the role of a point guard in basketball — the one who sets the tone, creates opportunities, and leads with vision — our name reflects how we operate behind the scenes: strategic, intentional, and always moving the play forward.

Who we are:

Elijah Hickman

Born and raised in Southern New Jersey, Elijah Hickman grew up immersed in the world of sports—especially basketball. After playing throughout high school and college, he developed a deep appreciation not only for the game but for the stories behind the athletes who play it. That understanding, rooted in his own journey, sparked a passion for storytelling beyond the court.

Once he decided to hang up his sneakers, Hickman transitioned his focus to helping athletes and entertainers build meaningful brands. By blending creative direction, campaign strategy, and cultural insight, he now helps talent craft narratives that connect with both fans and partners—turning personal stories into powerful platforms.

Founder and Talent Brand Manager